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WAEC Marketing 2016 Question 4

Question 4

Marketing Mix

The term marketing mix describes:

  1. A.a composite analysis of all environmental factors in a company.
  2. B.a series of business decisions that aid in selling a product.
  3. C.the relationship between an organization's marketing strengths and weaknesses.
  4. D.a blend of elements to satisfy specific target markets.
Show the answer and explanation

Answer: D (a blend of elements to satisfy specific target markets.)

Explanation

The marketing mix is the blend of product, price, place and promotion used to satisfy a target market.