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WAEC Marketing 2016 Question 3

Question 3

Pricing

A pricing system that relies on customers location to charge different prices is

  1. A.flexible pricing.
  2. B.penetration pricing.
  3. C.geographical pricing.
  4. D.skimming pricing.
Show the answer and explanation

Answer: C (geographical pricing.)

Explanation

Geographical pricing charges different prices in different locations, e.g. to cover transport costs.