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WAEC Marketing 2016 Question 32

Question 32

Product

The stage in a product life circle where advertising is needed most is

  1. A.decline stage.
  2. B.maturity stage.
  3. C.growth stage.
  4. D.introduction stage.
Show the answer and explanation

Answer: D (introduction stage.)

Explanation

At introduction the product is new and unknown, so heavy advertising is needed to create awareness.