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WAEC Marketing 2016 Question 31

Question 31

Consumer Behaviour

The stage in the consumer buying decision process where the consumer assesses different products on the basis of what he has learnt is

  1. A.alternative evaluation stage.
  2. B.alternative search stage.
  3. C.need recognition stage.
  4. D.purchase decision stage.
Show the answer and explanation

Answer: A (alternative evaluation stage.)

Explanation

After searching for information, the buyer compares the options: this is evaluation of alternatives.