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WAEC Marketing 2016 Question 21

Question 21

Marketing Research

In marketing research, data that is collected from the target market is

  1. A.secondary data.
  2. B.primary data.
  3. C.qualitative data.
  4. D.quantitative data.
Show the answer and explanation

Answer: B (primary data.)

Explanation

Primary data is collected first-hand from the target market for the current study.