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WAEC Marketing 2016 Question 20

Question 20

Sales Promotion

The offering of trial products either for free or at a nominal price to consumers is

  1. A.price deals.
  2. B.sampling.
  3. C.bonus packs.
  4. D.coupons.
Show the answer and explanation

Answer: B (sampling.)

Explanation

Sampling lets consumers try a product free or for a token price so they will buy it later.