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WAEC Marketing 2015 Question 4

Question 4

Merchandising

The process of encouraging consumers to buy products at retail outlets is

  1. A.advertising.
  2. B.publicity.
  3. C.merchandising.
  4. D.distribution.
Show the answer and explanation

Answer: C (merchandising.)

Explanation

Merchandising is the set of promotional activities (displays, shelf arrangement, demonstrations) done in the shop to make consumers buy there.