Question 37
Promotion and AdvertisingA distinction between advertising and publicity is that
- A.advertising is paid for while publicity is not.
- B.publicity is more readily believed than advertising.
- C.publicity is more thoroughly read than advertising.
- D.advertising is usually done through an agency while publicity is not.
Show the answer and explanation
Answer: A (advertising is paid for while publicity is not.)
Explanation
Advertising is paid for by an identified sponsor; publicity is free news coverage.