WAEC Marketing 2015 Question 37

Question 37

Promotion and Advertising

A distinction between advertising and publicity is that

  1. A.advertising is paid for while publicity is not.
  2. B.publicity is more readily believed than advertising.
  3. C.publicity is more thoroughly read than advertising.
  4. D.advertising is usually done through an agency while publicity is not.
Show the answer and explanation

Answer: A (advertising is paid for while publicity is not.)

Explanation

Advertising is paid for by an identified sponsor; publicity is free news coverage.