WAEC Marketing 2015 Question 36

Question 36

Marketing Research

Marketing research studies are not undertaken in which of the following areas?

  1. A.Media effectiveness
  2. B.Product information.
  3. C.Market evaluation.
  4. D.Quality Control.
Show the answer and explanation

Answer: D (Quality Control.)

Explanation

Quality control is a production activity; the others are areas marketing research studies.