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WAEC Marketing 2015 Question 33

Question 33

Consumer Behaviour

A need that is sufficiently pressing to direct a consumer to seek satisfaction is

  1. A.motive.
  2. B.fancy.
  3. C.want.
  4. D.requirement.
Show the answer and explanation

Answer: A (motive.)

Explanation

A motive is a need that has become strong enough to push a person to act to satisfy it.