WAEC Marketing 2015 Question 31

Question 31

Product

Which of the following is not a stage in product development?

  1. A.Idea generation
  2. B.Concept development
  3. C.Product differentiation.
  4. D.Market analysis
Show the answer and explanation

Answer: C (Product differentiation.)

Explanation

Product differentiation is a marketing strategy, not a step in developing a new product.