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WAEC Marketing 2015 Question 28

Question 28

Consumer Behaviour

The stage in buyers decision process at which customer satisfaction occurs is

  1. A.need recognition.
  2. B.information search.
  3. C.evaluation of alternatives.
  4. D.post purchase behaviour
Show the answer and explanation

Answer: D (post purchase behaviour)

Explanation

The buyer only knows whether he is satisfied after using the product, which is post-purchase behaviour.