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WAEC Marketing 2015 Question 15

Question 15

Product

Convenience and specialty goods are classified as

  1. A.consumer goods.
  2. B.organizational goods.
  3. C.Agricultural goods.
  4. D.industrial goods.
Show the answer and explanation

Answer: A (consumer goods.)

Explanation

Consumer goods are divided into convenience, shopping and specialty goods, all bought by final consumers for personal use.