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WAEC Marketing 2015 Question 14

Question 14

Product

Which of the following cannot be used to identify a product?

  1. A.Trade mark
  2. B.Trade name
  3. C.Pricing policy
  4. D.Package
Show the answer and explanation

Answer: C (Pricing policy)

Explanation

Trade marks, trade names and packages help customers recognise a product; a pricing policy does not identify it.