Theory question 104
Public Opinion and Mass Media(a) Define Public Opinion.
(b) Explain three factors that can promote public opinion in a state.
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Model answer
(a) Public opinion is the collective view held by a large part (usually the majority) of the people on an issue of public importance at a given time.
(b) Any three, each explained: freedom of the press and mass media; freedom of speech, assembly and association; literacy and political education; activities of political parties and pressure groups; opinion polls; democratic government that listens to the people; public lectures, rallies and town-hall meetings; social media and information agencies.
Explanation
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