Theory question 104
Public Opinion and Mass MediaSection A (answer four questions in all, two from each section)
(a) Define public opinion
(b) What are its characteristics?
Show the model answer
Model answer
(a) The views, attitudes and beliefs of a significant part of the population on public issues and government policies
(b) Concerns public issues, not private matters
Held by a significant number of people
Dynamic: changes with time and events
Not necessarily unanimous; there may be majority and minority opinions
Influenced by mass media, leaders, pressure groups, education
Can be measured (polls, referenda, elections) and expressed in many ways
Influences government decisions; important in democracies
Often not fully informed and can be manipulated
Explanation
Define, then explain at least five characteristics.