Theory question 104
Political Parties and Party SystemsSection A (answer four questions in all, two from each section)
Outline the factors which determine the electoral success of a political party.
Show the model answer
Model answer
Good, attractive manifesto and programmes
Quality, popularity and charisma of leaders and candidates
Strong finance for campaigns
Party organisation and discipline; branches nationwide
Unity and internal democracy (no crises)
Past performance in office
Effective campaigns and use of mass media
Ethnic, religious or regional support base
Support of influential individuals, groups and pressure groups
Free and fair electoral process; neutral electoral body
Explanation
Briefly explain each factor.