Theory question 106
Distributive TradeSection B
What functions do wholesalers perform for manufacturers?
Show the model answer
Model answer
Functions:
1. Buy in bulk, so manufacturers can produce on a large scale.
2. Provide storage (warehousing), relieving manufacturers of storage costs.
3. Pay promptly or in advance, financing production.
4. Bear risks of price changes, damage and theft.
5. Distribute goods to retailers over a wide area.
6. Give manufacturers market information on consumer tastes.
7. Advertise and promote products.
8. Grade, sort, pack and brand goods.
9. Help even out supply and stabilise prices.
Explanation
Focus on the manufacturer, not the retailer.