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WAEC Commerce 2023 Question 34

Question 34

Marketing

The means by which a firm obtains information before introducing new products is

  1. A.advertising
  2. B.market research
  3. C.market segmentation.
  4. D.promotion.
Show the answer and explanation

Answer: B (market research)

Explanation

Market research collects information about consumers' needs and the market before a product is launched.