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WAEC Commerce 2019 Question 37

Question 37

Marketing

The marketing concept emphasizes the need to

  1. A.identify and satisfy customer wants.
  2. B.maximize foreign investment.
  3. C.maximize profit for the company.
  4. D.build a strong and solid brand.
Show the answer and explanation

Answer: A (identify and satisfy customer wants.)

Explanation

The marketing concept puts the customer first: find out what customers want and satisfy it.