Theory question 102
CommunicationCommerce 2 (theory)
(a) Define communication.
(b) List six means of communication in business.
(c) In what four ways is communication important to a business?
Show the model answer
(a) Communication is the passing of information, ideas or messages from one person or place to another so that it is understood.
(b) Any six: letters/postal services; telephone/mobile phone; e-mail; internet/social media; fax; courier services; telegram/telex; radio and television; newspapers; memos and notice boards; meetings; intercom.
(c) Any four: links buyers and sellers (orders, enquiries); helps advertising and sales; enables quick decisions and coordination within the firm; saves time and travel costs; helps management give instructions and get feedback; helps in banking and payments; keeps the firm informed about markets and prices.
Means in (b) can be oral, written or electronic.