Theory question 106
MarketingCommerce 2 (theory)
(a) List five media of public relations.
(b) Enumerate five types of after sales service.
(c) State five benefits of after sales service.
Show the model answer
(a) Any five: newspapers and magazines (press releases); radio; television; company newsletters/journals; press conferences; exhibitions and trade fairs; sponsorship of events; open days/factory visits; websites and social media; seminars.
(b) Any five: free delivery; free installation; repairs and maintenance; guarantee/warranty; supply of spare parts; training of users; replacement of faulty goods; advice on use.
(c) Any five: wins customer confidence and loyalty; increases sales; gives the firm a good image; helps it beat competitors; gives feedback for improving products; makes customers' use of goods easier; encourages repeat purchases.
After-sales services are what the seller does after the goods are sold.