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WAEC Commerce 2012 Question 36

Question 36

Marketing

The combination of product, price, promotion and distribution decisions employed by a company is referred to as its

  1. A.pricing policy.
  2. B.marketing mix.
  3. C.product mix.
  4. D.marketing concept.
Show the answer and explanation

Answer: B (marketing mix.)

Explanation

Product, price, promotion and place make up the marketing mix.