Theory question 107
AdvertisingCommerce 2 (essay)
(a) Outline six functions of advertising.
(b) Explain seven factors to be considered in choosing an advertising medium.
Show the model answer
Model answer
(a) Any six: informs consumers about products; persuades people to buy; introduces new products; increases sales; meets competition; builds brand image/loyalty; educates on uses; reminds consumers; supports mass production.
(b) Any seven, explained: cost of the medium; coverage/area reached; type of audience (age, income, literacy); nature of the product; frequency of exposure; medium used by competitors; flexibility/time available; availability of the medium; purpose of the advert; need for demonstration (TV) or permanence (print).
Explanation
Explain each factor in a sentence.