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WAEC Commerce 2011 Question 49

Question 49

Marketing

The essence of adopting the marketing concept by a firm is the recognition that goods and services have no value unless they are

  1. A.desirable to customers.
  2. B.company oriented.
  3. C.beautifully packaged.
  4. D.profit oriented.
Show the answer and explanation

Answer: A (desirable to customers.)

Explanation

The marketing concept holds that products are valuable only if customers want them.