Theory question 103
AdvertisingCommerce 2 (essay)
(a) What is personal selling?
(b) List and explain six media available to an advertiser of goods and services
Show the model answer
Model answer
(a) Personal selling is face-to-face contact between a seller and a prospective buyer to present a product and persuade him to buy.
(b) Any six, explained: television (sight and sound, wide reach); radio (sound only, reaches rural and non-literate people); newspapers and magazines (printed, can be kept); billboards/hoardings (outdoor, seen by passers-by); posters and handbills; cinema; trade fairs and exhibitions; neon signs; catalogues; internet/social media; banners; loudspeakers/town criers.
Explanation
Explain each medium with one feature.