Theory question 110
AdvertisingCommerce 2 (essay)
(a) Explain five functions of advertising.
(b) Explain three merits and two demerits of newspaper advertising.
Show the model answer
(a) Any five, explained: informs consumers about products; persuades people to buy; introduces new products; increases sales; meets competition; builds brand image; educates on uses; reminds customers.
(b) Merits (any three): newspaper can be kept for reference; pictures and details can be given; wide circulation; relatively cheap per reader; can target regions/readers; can be in local languages; quick to place.
Demerits (any two): reaches only literate people; short life (read once and discarded); poor colour/picture quality may misrepresent goods; limited coverage in remote areas; no sound or movement.
Newspaper merits centre on permanence and detail; demerits on literacy and reach.