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WAEC Commerce 2003 Question 44

Question 44

Advertising

Activities undertaken to create awareness for a product by givng out samples, premium or conducting contests are known as

  1. A.marketing mix
  2. B.marketing concept
  3. C.consumerism
  4. D.sales promotion
Show the answer and explanation

Answer: D (sales promotion)

Explanation

Samples, premiums and contests are sales-promotion methods.