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WAEC Commerce 2003 Question 43

Question 43

Consumer Protection

It is often said that "the consumer is always right". This describes the doctrine of

  1. A.consumer movement
  2. B.consumer sovereignty
  3. C.caveat emptor
  4. D.consensus ad idem
Show the answer and explanation

Answer: B (consumer sovereignty)

Explanation

Consumer sovereignty means the consumer's wishes decide what is produced.