Theory question 105
MarketingCommerce 2 (answer any five questions)
(a) Explain branding and give two suitable examples.
(b) In which five ways does branding affect the consumer?
Show the model answer
(a) Branding is giving a product a distinctive name, symbol, design or mark so that it can be identified and distinguished from competitors' products. Examples (any two): Peak milk; Omo detergent; Coca-Cola; Indomie noodles; Golden Penny flour; Lux soap.
(b) Any five: easy identification of the product when buying; assurance of consistent quality and standard; may pay a higher price for the brand; protection against fake products (trademark); helps consumers build loyalty and make repeat purchases easily; informs consumers through brand advertising; makes comparison between products easier; may limit choice or lead to impulse/emotional buying.
Real brand names are needed as examples.