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WAEC Commerce 1999 Question 47

Question 47

Advertising

A picture which indicates that success in life can only be achieved through the use of the product is an example of

  1. A.market research
  2. B.persuasive advertising
  3. C.mass selling
  4. D.informative advertising
Show the answer and explanation

Answer: B (persuasive advertising)

Explanation

Persuasive advertising appeals to emotions to make people want the product.