Question 39
Wholesale TradeWhich of the following is the most suitable channel of distribution for technical goods?
- A.manufacturer-retailer-consumer
- B.manufacturer-wholesaler-retailer-consumer
- C.manufacturer-wholesaler-consumer
- D.manufacturer-consumer
Show the answer and explanation
Answer: D (manufacturer-consumer)
Explanation
Technical goods need expert advice, installation and after-sales service, best given directly by the manufacturer.