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WAEC Commerce 1996 Question 67

Question 67

Marketing

Which of the following activities makes the consumer its focus in decision making?

  1. A.Selling concept
  2. B.Marketing concept
  3. C.Product concept
  4. D.Production concept
  5. E.Market research
Show the answer and explanation

Answer: B (Marketing concept)

Explanation

The marketing concept starts from what consumers want.