Theory question 108
MarketingCommerce 2 (answer five questions)
(a) What is Public Relations?
(b) State and explain any five methods a firm can use to promote its public relations.
Show the model answer
(a) Public relations is the deliberate, planned and continuous effort of an organisation to create and maintain goodwill and mutual understanding between itself and the public.
(b) Methods (five, explained): press releases and news conferences; sponsorship of sports, education and social events; donations to charity and community projects (social responsibility); open days and factory visits; publishing house journals, magazines and annual reports; prompt handling of complaints and good customer service; good after-sales service; staff welfare and good conduct of staff; exhibitions and trade fairs; seminars and lectures.
Define PR, then explain how each method creates goodwill.