WAEC Commerce 1993 Question 32

Question 32

Advertising

The cost of advertising a product is ultimately borne by the

  1. A.manufacturer
  2. B.wholesaler
  3. C.agent
  4. D.consumer
  5. E.retailer
Show the answer and explanation

Answer: D (consumer)

Explanation

Advertising costs are added to the price, so the consumer finally pays them.