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WAEC Commerce 1992 Question 73

Question 73

Marketing

Marketing activities start at the

  1. A.idea stage
  2. B.production stage
  3. C.commercialization stage
  4. D.business analysis stage
  5. E.point of sale stage
Show the answer and explanation

Answer: A (idea stage)

Explanation

Marketing begins before production, with the idea of a product that will satisfy consumers' needs.