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WAEC Commerce 1992 Question 72

Question 72

Marketing

Which of the following is not a component of a company's marketing mix?

  1. A.Product plan
  2. B.Distribution plan
  3. C.Policy plan
  4. D.Promotion plan
  5. E.Pricing plan
Show the answer and explanation

Answer: C (Policy plan)

Explanation

The marketing mix is the four Ps: product, price, place (distribution) and promotion.