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WAEC Commerce 1991 (August) Question 99

Question 99

Marketing

The marketing concept which begins and ends with satisfying the needs and wants of the consumer is called

  1. A.caveat venditor
  2. B.consumer orientation
  3. C.consumer association
  4. D.consumer protection
  5. E.caveat emptor
Show the answer and explanation

Answer: B (consumer orientation)

Explanation

Consumer orientation puts the consumer's needs at the start and end of the firm's activities.