WAEC Commerce 1991 (August) Question 98

Question 98

Advertising

The form of advertising which aims at winning the market for one particular brand is known as

  1. A.informative advertisement
  2. B.generic advertisement
  3. C.persuasive advertisement
  4. D.competitive advertisement
  5. E.direct advertisement
Show the answer and explanation

Answer: D (competitive advertisement)

Explanation

Competitive advertising promotes one brand against rival brands.