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WAEC Commerce 1991 (August) Question 21

Question 21

Marketing

The interplay of such variables as product, price, distribution and promotion is known as

  1. A.the distribution mix
  2. B.market segmentation
  3. C.the marketing mix
  4. D.the marketing concept
  5. E.product mix
Show the answer and explanation

Answer: C (the marketing mix)

Explanation

Product, price, place and promotion together make up the marketing mix.