Theory question 110
Marketing of Agricultural Produce(a)(i) Explain the term marketing channel. (ii) Outline the marketing channels for cocoa.
(b) State three characteristics of land.
(c) List three agricultural extension programmes in West Africa.
(d) State four advantages of using demonstration as an extension teaching method.
Show the model answer
(a)(i) The route or chain of people through which produce passes from the farmer to the final consumer.
(ii) Cocoa farmer → local buying agent/co-operative → licensed buying company (or formerly the marketing board) → exporter → processors abroad → consumers.
(b) Any three: fixed in supply; immobile; varies in fertility and quality; can be improved or degraded; a free gift of nature.
(c) Any three: Agricultural Development Projects (ADP); Fadama projects; Operation Feed the Nation; Green Revolution; Farm settlement schemes; River Basin Development Authorities; school farm/young farmers' clubs; Root and Tuber Expansion Programme.
(d) Any four: farmers learn by seeing and doing; it convinces farmers because they see results; reaches illiterate farmers; encourages questions and discussion; farmers can copy the practice easily; builds trust in the extension worker.
The cocoa chain should run from farmer to consumer.