Theory question 110
Marketing of Agricultural Produce(a) Explain the term "marketing"
(b) State five importance of marketing in agriculture.
(c) Mention five marketing functions.
(d) In what four ways can the marketing of agricultural produce be encouraged?
Show the model answer
(a) Marketing is all the activities involved in moving farm produce from the producer to the final consumer, including buying, selling, assembling, storage, processing, transport and pricing
(b) Any five: gives farmers income; encourages more production; makes produce available where and when needed; reduces waste; creates jobs; supplies raw materials to industries; earns foreign exchange; stabilises prices
(c) Any five: assembling; grading and standardisation; processing; packaging; storage; transportation; financing; risk bearing; pricing; advertising; selling/distribution
(d) Any four: good rural roads and transport; storage and processing facilities; market information; formation of cooperatives; guaranteed minimum prices; credit to farmers and traders; grading and standards; reduce levies and taxes
Define, then lists for (b) to (d).