Question 12
Theory of Consumer BehaviourWhen the slope of the total utility curve is declining, the marginal utility of a consumer will be increasing if he
- A.stops consuming more of the commodity
- B.reduces the quantity consumed
- C.increases the quantity consumed
- D.consumes more of another commodity.
Show the answer and explanation
Answer: B (reduces the quantity consumed)
Explanation
The slope of total utility is marginal utility. It declines as consumption rises, so to raise marginal utility the consumer must reduce the quantity consumed.