JAMB Economics 2004 Question 1

Question 1

Market Structures

By advertising, a monopolistic competitive firm tries to shift its

  1. A.supply curve to the right
  2. B.demand curve to the right
  3. C.supply curve to the left
  4. D.demand curve to the left
Show the answer and explanation

Answer: B (demand curve to the right)

Explanation

Advertising aims to persuade more people to buy the firm's product at every price, which shifts its demand curve to the right.