Question 23
Market StructuresAt the point where marginal revenue of a monopolist is equal to zero, its total revenue will be
- A.falling
- B.rising
- C.equal to zero
- D.maximum.
Show the answer and explanation
Answer: D (maximum.)
Explanation
While MR is positive, each extra sale adds to TR; once MR becomes negative TR falls. So TR is at its maximum where MR = 0.