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JAMB Economics 1997 Question 21

Question 21

Distributive Trade

The best channel of distribution of baked bread is through

  1. A.wholesalers to retailers then to consumers
  2. B.direct sales to consumers
  3. C.wholesalers to consumers
  4. D.retailers to consumers.
Show the answer and explanation

Answer: B (direct sales to consumers)

Explanation

Bread is perishable and must reach buyers fresh, so bakers sell it directly to consumers instead of passing it along a long chain.