Question 22
Market StructuresBoth in the short run and in the long run, a firm maximizes its profits when
- A.MC = MR
- B.AC = MC
- C.AVC = AC
- D.MC = AVC.
Show the answer and explanation
Answer: A (MC = MR)
Explanation
Profit is greatest at the output where the cost of one more unit (MC) equals the revenue it brings (MR); this rule holds in both periods.