JAMB Economics 1994 Question 23

Question 23

Elasticity

Elasticity of demand is an effective tool in the hands of a producer in that it enables him

  1. A.raise his profits and lower his costs
  2. B.discourage buyers from cheating
  3. C.determine what he will produce
  4. D.set his price to maximize his profit
Show the answer and explanation

Answer: D (set his price to maximize his profit)

Explanation

Knowing how buyers react to price changes tells the producer whether raising or lowering price will increase revenue and profit.