Question 14
Theory of DemandIn the process of shopping, Mr. X whose salary per month does not exceed ₦ 200, finds that the price of a commodity he used to purchase with a fixed amount of ₦200 has now risen to ₦230. He therefore decides not to buy this commodity at all. Mr. X is thus affected by the
- A.substitution effect of a price change
- B.income effect of a price change
- C.opportunity cost of a price change
- D.inflation effect of a price change.
Show the answer and explanation
Answer: B (income effect of a price change)
Explanation
With a fixed income of ₦200, the price rise to ₦230 reduces what his income can buy, so he can no longer afford the good. This fall in real income is the income effect.