Question 16
Market StructuresIf monopoly is attempting to maximize profit which of the following should it attempt to do?
- A.Select that output at which ATC is at minimum
- B.Set price equal to TC
- C.Maximize profit per unit
- D.Maximize revenue
- E.Equate marginal cost to marginal revenue.
Show the answer and explanation
Answer: E (Equate marginal cost to marginal revenue.)
Explanation
Any firm, monopoly included, maximises total profit by producing where marginal cost equals marginal revenue.